Every piece we drop starts from a hand drawn sketch before it ever touches fabric. Before there's a tee, there's a source of inspiration — a wall, a train car, a shutter, caught at the right angle before it gets buffed, painted over and gone forever.
We're not out there hunting for anything specific. It's more about paying attention — noticing when a color combination hits just right, when a tag's letterforms have a rhythm to them, when a whole piece has a kind of texture that photographs almost like fabric already. That's the raw material. Everything else is just translation.
From the inspiration to Print
A source of inspiration and a screen-printed tee are two very different things, and getting from one to the other takes real work. Print production means simplifying — cutting a piece down to the colors that'll actually hold up on fabric, cleaning up edges that look great sprayed but muddy when printed small, figuring out what survives being shrunk onto a chest pocket versus a full back print. Where on the tee will the design look best? What size should the subject matter be to tell the story?
Respecting Where It Comes From
Graffiti culture isn't a mood board for us — it's the reason this brand exists at all. We try to treat every design like it's still somebody's piece, not just a texture to strip-mine for a T-shirt. Every shirt, hoodie or cap is a symbol of the art and culture that has evolved from simple tags to gallery worthy murals.
--KARZ
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